If you run a business in New Jersey, you know that being found in the local results of the search engines is essential. It is one of the tried and true ways of finding new leads and customers on autopilot. If you have looked at working with an agency like bradfordcrabtree.com/nyc-seo that specializes in local SEO New Jersey area, you know that it can be quite expensive. With that in mind, it is essential that you take the time and find the perfect local agency that is going to give you the results that you want and need.
Let’s take a look at a few of the criteria you need to keep in mind while searching for a local New Jersey search engine agency. Let’s dive in to make sure you get the best value for your money.
How Educated Are They With Recent Changes
One of the most important aspects that any SEO agency needs to keep up to date on are algorithm changes in the search engines. These are rolled out periodically by Google to try to keep the search engines accurate and allow visitors to find the most relevant information possible. For your site to rank as high as possible, an agency needs to be aware of these changes and know how to circumvent them and rank your site. A quick test is to ask the SEO professional to explain the Google Hummingbird Update, Google Payday Update, or even the Google Pigeon Update. It is best to ask these questions in person or over the phone, so you can see just how much they know. This will help to set apart those who really know their SEO with those looking to make a quick buck.
Understanding The Toos Of Their Trade
SEO work is highly complex and to be completely honest can be mind-numbing at times. With that in mind, a vast majority of SEO agencies outsource some of their work or use automated tools. It is wise to get a better understanding of the tools they are going to be using on your site. If you want to know that your site is in good hands do a Google search and see what these tools are used for. Do they build backlink, create comments on blogs, or spin content. If the tools are being used for the right technique it is going to help rank you faster and save money, making it a win-win situation.
Are They Following Google?
One important thing to ask is if they are following Google’s best practices. This is the foundation that the search engine has laid out to ensure that websites are doing things correctly. If these regulations are being followed it will ensure that your website is not hit with a penalty further down the road.
These are just a few of the things to look for when searching for an agency that specializes in local SEO New Jersey area businesses. Take the time to research and find an agency that is going to benefit you the most.